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Started in 2013 when its two partners Daisy and Ozric went travelling in India; What Daisy Did create stylish bags in timeless designs utilising waste materials from inefficient supply chains in various industries.

The Carnival Collection is made from recycled leather and cotton that has been wasted by factories within a 140km radius of where the bags are made. If not collected, this leather could otherwise end up in landfill. They are fairly made in India, our tailors work flexible hours from home around other commitments and are paid the living wage, we do not use any child, elderly or forced labour.

The Forest Collection leather comes from abattoirs where the animals have come from small scale and community farming. These bags do not use any chemical tanning as this process has drastic effects on local water supplies and workers health. Our bags are tanned naturally in sunlight and oiled with vegetable oils. They are fairly made in India, our tailors work flexible hours from home around other commitments and are paid the living wage, we do not use any child, elderly or forced labour.

Brand Impact

tailorWe currently operate in India and the UK, with a combined work force of over 100 artisans. Our recruitment process focuses on tackling poverty and homelessness through the recruitment of vulnerable people both in India and the UK.

Our bags are made from waste materials that have been created by inefficient supply chains. We currently work with a range of industries in our attempt to divert as much waste from landfill as we can.

We are a member of www.bafts.org.uk - The British Association of Fairtrade Shops and Suppliers and we are partnered with The Woodland Trust to offset our carbon footprint.

About the Designer

daisyozricOur names are Daisy and Ozric.

We have 5 years experience working in various sustainability focused projects. This has opened our eyes to the reality of humanities disposable lifestyle and led us to create a fashion brand whose products were beautiful, functional, affordable and tackle waste from every angle. The ways we achieve this is by using natural and waste materials to create our bags in timeless styles that will outlive the micro trends and seasons. The bags are hard wearing and made to last, keeping them out of landfill for as long as possible.

We are strong advocates of slow fashion, a term which describes our battle against reckless consumerism in the fashion industry (fast fashion). It encouraging consumers to slow down and make more conscious decisions by asking a few simple questions.  Our ethos is complete transparency, and on each of our product pages we endeavour to answer any questions you may have.

The Shop

What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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What Daisy Did
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£42.00
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