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Threads of Gujarat

Threads of Gujarat

"Threads of Gujarat" Collection is our collaboration with a women's cooperative in Gujarat, Shrujan- Threads of Life and luxury accessory brand 1701. This limited edition capsule collection, pays tribute to the landmarks and architecture of Gujarat, where Shrujan is based. This collaboration came about when Ayesha, our Founder and Director saw a beautiful folio a friend was carrying and instantly fell in love with it. The detailing, the quality and the craftsmanship were superb. Curious about the creators of the folio, Ayesha found 1701 and got in touch with Ashwin Jain, one of its Founders. Ashwin shared Ayesha’s vision of creating a socially responsible collection that would involve working with a women’s cooperative and contacted Shrujan.
Shrujan works towards reviving old traditional crafts and empowering women through training and creating a sustainable income for them in Gujarat. Karishma Jhalani, the Creative Director of 1701 and Ayesha began brain storming ideas for the collection. With the help of Shelly, the project manager from Shrujan the creative process began. Shrujan artisans used 2 traditional embroidery techniques Soof and Pakko, which have been combined with contemporary design & high quality leather by 1701 to create the unique "Threads of Gujarat"Collection..
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7 Item(s)

  • 1701 product
  • 1701 product