Inspired by a fascination with Nigerian crafts, and motivated by the passion and skill of the artisans who produce them, Jezreel Designs (JD) was founded by Creative Director Abiola Egbeyemi in 2008. Although a UK based label, JD pays homage to its motherland muse by using carefully sourced traditional African fabrics, seamlessly juxtaposed with quality leathers in order to create timeless pieces for accessory enthusiasts.
Meet the FounderAbiola Egbeyemi
Abiola started the brand based on a desire to showcase the many talents of artisans in Africa, most especially Nigeria, while also giving back to the local community through job creation.
It was important to show both the local artisans and the world at large the capability of the artisans in creating quality pieces that can be worn globally.
With no formal design background, Abiola, armed with pure belief, pounded the streets of Lagos looking for leather workers; and not just any leather workers, but ones that understood the vision of the business and could key into it for both the brand and themselves.
Jezreel has built a family with the artisans they work with and make it their priority to invest in them as individuals, in order to help them create a positive change in their lives, those of their families and community
Jezreel Designs strive to make an impact on the wider Nigerian society by actively involving themselves in local health initiatives, particularly in the area of sexual health as Jezreel believes that the health of a nation influences it’s wealth.