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World Cup Fashion

This summer all the focus has been on the World Cup!
Germany’s Mario Gotze scored the winning extra time goal bringing the final score to 1-0, in the most tense and nail biting world cup final for years!
But not all the focus was on the football this summer; the football fashion really came into its own. Brazil was the host this year for the second time, bringing some playfulness into the summers fashion.
Pepsi launched 'Live For Now' their 2014 football inspired collection in dedication to the world cup this year, featuring street wear accessories. 

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“We were inspired by the link between the sport of football and the world of art – both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the Pepsi ‘Live for Now’ Capsule Collection brings the best of art and football to life,” Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group.

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The collection was created to bring ‘distinctive vibrant artwork’ from street artists all around the world. ‘From the UK, Hattie Stewart; Jaz from Argentina; Ricardo AKN a Brazilian illustrator and street artist; Spanish visual artist Zosen; Ever an Argentinian street artist and Merijn Hos a visual artist from the Netherlands’

PepsiCo have been named 2014 World’s Most Ethical Company by the Ethisphere Institute for the 8th Consecutive Year, so you are able to shop all of these awesome world cup fashion accessories with a conscience!

The collection is available in the Bloomingdales US, Colette in Paris and Liberty’s in London.

All information and images sourced from FootballFashion.org and pepsicapsulecollection.com

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