Iconic British designer, Vivienne Westwood, has partnered with Virgin Atlantic in order to redesign their signature red uniforms.
The new uniforms will be made from recycled materials, including polyester yarn that originated from plastic bottles, and will incorporate Westwood’s trademark hourglass silhouette. Westwood will also be introducing recycled bags for Virgin Atlantic ground staff which will be produced through the Ethical Africa Programme, in collaboration with the International Trade Centre (ITC). These bags will be produced from a range of sustainable materials including recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass.
According to the airline, Westwood wanted the new outfits to have a ‘futuristic look’ which captured 'the glamour and style that Virgin Atlantic cabin crew are renowned for’. “My clothes have always got a very strong dynamic rapport with the body – they are very body conscious, they help you to look glamorous, more hourglass, more woman.” said Ms Westwood. “I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment – working with Virgin Atlantic they managed to research this and find more eco fabrics.”
Speaking to Vogue magazine, Ms Westwood stated that "Fashion...is one of the biggest polluters, it must be with all that landfill. My main focus is quality, rather quantity, and I've been saying to people, 'Buy less, choose well, make it last', Rather than just keep sucking things up."
The new uniforms will unveiled for the first time in July before their official launch next year, when they will be worn by over 7,500 members of staff.