To celebrate the launch of our SS13 range of eco-friendly handbags and clutches in Pakistan, we thought we would have a quick look at the brand behind our new collection - Melie Bianco.
Founded by husband and wife team Melissa and William, Melie Bianco is a brand which puts style before price. They realised that handbags, along with shoes, cosmetics and jewellery, were usually found in the upscale department. With this being such a prime area of the market, Melissa and William were motivated to create affordable luxury for the everyday woman. By paying careful attention to craftsmanship and using high-end hardware and lining, Melie Bianco produce handbags which are always on trend and stylish from season to season. Since their launch in 2003, Melie Bianco designs have been featured in several major fashion magazines like Marie Claire, Glamour, Lucky, Instyle, Cosmopolitan, Self, People Style Watch and Vogue.
This collection features the key trends of spring, from oversized envelope clutches to totes in neons and black & whites. All the handbags are eco-friendly and made from premium vegan leather without the use of harmful chemicals. Like all products from the Fashion ComPassion, a percentage from the purchase of each bag goes towards supporting women entrepreneurs of the United Nations World Food Programme in the FATA region of Pakistan.
Ayesha Mustafa, founder and director of Fashion ComPassion, said, “I want to offer Pakistani women socially responsible, trendy & affordable accessories that will complement their wardrobes and daily lives. The Melie Bianco range is a perfect mixture of ethic, trend and affordability. This is the first launch of the brand outside North America and Fashion ComPassion will be bringing the latest trends & styles of accessories to Pakistan without compromising on ethics & quality.”
Our beautiful Melie Bianco bags will be available at Látelier, Ensemble & PFDC Lahore stores.