As a socially responsible business, Fashion ComPassion has always worked with fair-trade and sustainable brands which employ women artisans from the developing world. We believe that fashion is personal and it should create a positive influence for all involved. Our goal is to create real positive social change through fashion and empowering women and communities through skill training, opening new markets and investing in social projects. We are thus further building upon the social aspect of our business and partnering with the UN World Food Programme (WFP). WFP is the world’s largest humanitarian organisation addressing hunger and its overall objective is to help improve the lives of the world’s poorest people - people who are unable to produce enough food or do not have the resources to obtain the food they need to lead active and healthy lives.
As a result of this partnership, Fashion ComPassion will be donating a percentage from its profits to WFP every time one of our products is purchased in 2013 in all markets where our products are sold. These donations will help fund a new WFP project which aims to enhance employment prospects for poor women and adolescent girls in the FATA region of northwestern Pakistan, on the border with Afghanistan. The people living in this region are some of the poorest in Pakistan as there are limited employment opportunities for unskilled labourers. Due to the lack of necessary work skills and training, many of the women and girls in the FATA area are unable to effectively utilize available local resources. What’s more, many suffer physical and social harassment.
Under the WFP project, 450 women will take part in vocational and skill training in tailoring, embroidery, production of handbags and will receive food rations in return. After completing the training, the women will be encouraged to establish micro-enterprises and businesses. In the long term, this project aims to establish Self Help Cooperatives (SHCs) to help women in the area gain access to marketing, financial and non-financial services. Ultimately, we hope that empowering women to provide for themselves, their families and their communities will contribute to reducing hunger and poverty in the region.
So by buying a product from Fashion ComPassion, you are contributing directly to this WFP project in the FATA region, making a real difference in the lives of poor women and their communities in Pakistan.