What is the name of your blog?
Tells us about your blog and why you started it.
I’d always loved reading blogs and thought about starting my own but somehow found an excuse not to – I worried I would have nothing to say, nobody would want to read it or I wouldn’t have time for it. In the end I decided to just go for it and now I can’t imagine ever giving it up! I soon became addicted to the sense of solidarity and community within the blogging world and love being able to share something I love with others who love it too. Blogs are an amazing way to discover new brands, find limitless inspiration and discuss everything that’s going on in the fashion industry.
Why is sustainable fashion so important?
It’s 2013 and there’s no excuse for fashion to not be sustainable. As much as I love to follow catwalk trends, I’ve never believed in completely changing my wardrobe every season or throwing away anything that’s in good condition – I keep all my clothes until they really have no life left in them at all! It’s great that ‘fast fashion’ allows us to have such an enormous variety of clothes to choose from all the time, but there are plenty of inexpensive brands that prove fashion can still be socially and environmentally responsible.
How would you describe your style / fashion sense?
Somebody describes my style as ‘modern’ the other day… I quite liked that! I’ve never really thought of myself as having a particularly consistent style; I’m inspired by new things all the time and love to mix it up. I generally avoid buying into trends that I know won’t last and my wardrobe is mostly a mix of classic staples and bolder pieces I loved.
What are your favourite ethical brands and why?
Since discovering People Tree at the Clothes Show Live many, many years ago, I’ve always been a big fan. Other brands I love include Monkee Genes, who offer every style and colour of (organic) jeans you could possibly want, and FAIR + True, whose designs come in great colours and prints. If I lived in Australia I would also be buying a LOT of Ginger & Smart – I love every single item they have for sale. I also love Stella McCartney for staying true to her ethical and sustainable beliefs within the designer market.
What are your top tips for buying ethical and sustainable products?
Do some research to discover ethical and sustainable brands - there are loads out there! If you’re not sure where to start, there are hundreds of bloggers who focus on ethical fashion. Look for brands that give something back. Look for sustainable fabrics such as linen, wool and organic cotton. Brands don’t have to be specialist within the ‘ethical fashion’ category to actually employ ethical practice. Sustainable fashion is becoming more prominent that ever before so take advantage of the increasing number of brands appearing on the market. And remember – vintage and other second-hand clothing is the most environmentally friendly of all.
What are your 3 top picks of the Fashion Compassion website?
I love the Palestyle Fuchsia Glam Clutch - it’s a great statement piece and, as an Arabic speaker, I love the calligraphy detail. The Streamer Skirt from Bhalo is another favourite as it’s an easy-to-wear piece that would fit into any wardrobe. I’m also completely in love with the colours of the Raison Fine Silk Shawl, made by Soieries du Mékong – everybody needs a brightly-coloured silk scarf!
Check out Jodie’s à la Jode blog here.