In Sunday’s Independent newspaper, fashion editor Alexander Fury wrote a short column entitled ‘Once upon a time, fashion was for normal folk – wasn’t it?’. In his piece, Fury argues that catwalk fashion ‘bears little resemblance to the clobber of the normal folk’ – that the current fashion culture has become “detached” from everyday life.
Fury goes on to say that fashion has only ever really served one purpose – to produce clothes that depict an idealistic, almost “romantic”, version of the individuals who wear them. Fashionable clothes, according to Fury, are “representations of the people they want to be, or the people they wanted other people to think they were”.
We wanted to respond to some of the points highlighted by this piece. Here are some of our initial thoughts:
Clothes DO say a lot about us.
Whatever your style, be it trendsetter or trendavoider, your clothes speaks volumes about you as an individual. They also make a statement about your views and beliefs. And, whilst people may wear on-trend clothes to impress others, many do not.
Designer collections are STILL influential
While they may not be to everybody’s taste, runaway collections are still dictating seasonal trends and motifs in the mainstream market. If you look in any popular glossy magazine, the ‘How to get the Catwalk look for Highstreet prices’ features still have widespread appeal amongst the readership.
Ethical fashion IS relevant
Over the last few years, it has become clearer that fashion should be for everyone, including the people involved in the production process. As a result, certain industry attitudes towards the everyday buyer and garment worker need to be changed drastically.
By paying a fair wage and protecting human rights, sustainable fashion not only sets a high moral standard for the fashion industry but also for the everyday consumer, allowing them to “connect” to the workers who made their clothes and help them make informed choices about their fashion purchases.
What do you think? Is fashion for normal people? Let us know in the comments!