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Brand To Watch - Annie Greenabelle

Annie Greenabelle LogoAnnie Greenabelle is an ethical women's clothing brand which creates beautiful vintage garments from organically grown, recycled and reclaimed fabrics.

Annie Greenabelle is an ethical women's clothing brand which creates beautiful vintage garments from organically grown, recycled and reclaimed fabrics.  Photo via Annie Greenabelle. Annie Greenabelle is an ethical women's clothing brand which creates beautiful vintage garments from organically grown, recycled and reclaimed fabrics.

Launched in September 2007 as a small website and concession in Topshop, Oxford Circus, London, Annie Greenabelle now supply about 6 new lines a week to Topshop.com as well as being stocked in many independent boutiques all over the world.

The line produces fair trade and organic clothing with a girly vintage twist.  Photo via Annie Greenabelle. The line produces fair trade and organic clothing with a girly vintage twist.

Annie Greenabelle take care to produce all of their clothes in the most responsible way possible. Their core philosophy is that no one should be treated badly in the pursuit of a 'bargain' piece of clothing. The company sources organic certified yarn from India through a factory run by Franciscan nuns who through their business help disadvantaged women who are deaf, dumb or very poor. They provide a safe haven for these women to work in and pay them a fair wage, along with a lump sum at the end of five years which often helps them set up a home or alternatively a small business of their own.

Their core philosophy is that no one should be treated badly in the pursuit of a 'bargain' piece of clothing. Photo by Annie Greenabelle. Their core philosophy is that no one should be treated badly in the pursuit of a 'bargain' piece of clothing.

All Annie Greenabelle's factories comply with the ETI (Ethical Trading Initiative) base code of conduct. The ETI is an alliance of companies, trade unions and voluntary organisations which aim to improve the lives of poor and vulnerable workers across the globe.

Annie Greenabelle's factories comply with the ETI (Ethical Trading Initiative) base code of conduct. Photo by Annie Greenabelle. Annie Greenabelle's factories comply with the ETI (Ethical Trading Initiative) base code of conduct.

Annie Greenabelle also feel strongly about supporting local community and British manufacturing. All of their cotton jerseywear and knitwear is designed, knitted, dyed, printed, manufactured and distributed in Leicestershire, England, keeping their carbon emissions low.

The company sources organic certified yarn from India through a factory run by Franciscan nuns who through their business help disadvantaged women. Photo by Annie Greenabelle. The company sources organic certified yarn from India through a factory run by Franciscan nuns who through their business help disadvantaged women.

Photos via Annie Greenabelle.

To find out more about Annie Greenabelle , check out their website.

Annie Greenabelle are also on Facebook and Twitter!

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