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Brand Interview: Bradley Bags

1. What is Bradley Bags?

Bradléy by Alice Eddé is an exquisite line of luxury leather bags made in Byblos, an ancient Phoenician harbour town in Lebanon where the alphabet was once invented, and from which the Bible gets its name.

These bags are now sold under the brand Alice Eddé.

alic eddie logo


2. Why did you decide to launch a socially responsible label?

I live in Byblos, the oldest continually inhabited city in the world, so it seems only natural to try to perpetuate local businesses and revive local crafts. The family traditions that keep crafts alive are important social forces and it would be a terrible shame if they were all swept aside by mass production.

alice


3. What was the inspiration behind the collection?

Before the Internet, I would write letters daily to the people I had met in my travels across the world. These envelope-shaped bags are a throwback to a time where handwritten ink and elegant paper expressed emotions which emails struggle to reproduce. The bags, which vary with the seasons and events, evoke the mystery, nostalgia and eloquence of those long-forgotten days.


4. Tell us about the positive impact Bradley bags have made on the people and the environment.

The patronage of these small producers and artisans allows traditions to continue, skills to remain relevant, independent family businesses to thrive and local commerce to flourish. BRADLéY bags’ reputation for quality and style enhances Lebanon’s standing in local and world eyes with regards to fashion, ensuring that Made in Lebanon becomes something to be desired and coveted.


5. Why is a platform like Fashion ComPassion important for the growth of sustainable fashion businesses?

Sustainable fashion businesses need an international platform to showcase their creativity, quality and viability to the world. International recognition is often necessary just to obtain recognition at home! Fashion ComPassion gives sustainable fashion businesses the opportunity to reach a market that appreciates quality and craftsmanship executed by skilled artisans producing locally made luxury items. In a way, Fashion ComPassion is contributing to the resilience of a proud country, Lebanon

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