This year Fashion DNA Pakistani focused on ethical and sustainable fashion and our founder Ayesha Mustafa was invited to be one of the judges. Fashion DNA is a British Council programme supporting emerging fashion industries and raising awareness of the design talent while creating an understanding of their local context to people in the UK. The programme will provide mentorship to 6 Pakistani fashion design businesses this year. The winners this year are: Gulabo, Jeem, Munib Nawaz, The Pink Tree Company, Sonya Battla and Zuria Dor.
Fashion DNA is an 8-month programme and includes intensive training. The focus will range from fashion business to sustainable and ethical production to branding and communications.
The mentorship will result in the development of a ready-to-wear line with a clear brand positioning, marketing through fashion imagery/film and a digital presence, and the production of samples for a catwalk that meets the blueprint of sustainability and fair practice. The collections will be showcased in London at Fashion Scout.
The programme brings together British and Pakistani fashion professionals and institutions. Fashion DNA aims to create a collective identity for spunky, edgy fashion from Pakistan to appeal to an international market.
For further information on Fashion DNA, please visit The Britsh Council website.
All images © The British Council.