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Story

Story

Fashion ComPassion is a uniquely curated online boutique of impeccably stylish ethical and sustainable fashion accessories. Our beautiful investment pieces will set you apart from the ordinary whilst directly contributing to women artisans and their communities.

We bring together discerning fashion lovers like you with creative brands that are committed to social and environmental responsibility. We make it easy for you to build a collection of meaningful, fashion forward wardrobe essentials that will have you looking and feeling great. Our goal is to deliver luxury with purpose.

We connect conscious consumers to luxury brands that tell a story about positive change. Every brand that we source upholds our ethical and sustainable fashion criteria, which is focused on eco-friendly sustainable design and ethical production. We thoroughly research the brands before they appear on our site, making every effort to personally interview them, allowing us to get a full picture of how they operate. A socially responsible supply chain is core to all the pieces that we commission from our producers.

About The Founder

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Ayesha Mustafa founded Fashion ComPassion in 2011 following a career as a marketing executive for Pepsi Co UK. The decision to start her own business came at a time when she had to decide between the corporate ladder or to follow her true passion. She went for the passion and combined her two biggest interests: fashion and social enterprise.

Ayesha never lost sight of her first internship at age 16 with the Grameen Bank. Working with Bangladesh's Nobel Peace Prize-winning micro-financier, Muhammed Yunus provided Ayesha with first-hand experience of how community development and business could transform underprivileged women, their families and society through economic empowerment.

Ayesha travels the world to discover social enterprises that make artisanal fashion accessories in the Middle East, Africa and Asia. Ayesha aims to show the positive, creative and upbeat side of the countries and cultures where the brands are made. Fashion ComPassion is redefining luxury for a new generation of fashion enthusiasts who want their consumer power be a catalyst for positive change.